These are lifestyle-based programs (5 -15 minutes) where viewers experience those lifestyle-related subjects that are not only important to them, but contribute to their quality of life. We categorize these programs by the benefits that consumers are seeking: Competition (golf, diving, skiing), Romance, Adventure, Self-Renewal (Wellness or Spa), etc. The shows have their own sub branded show titles (see left) that are reflective of the lifestyle content. 'Nirvana' for example is themed around well being & spa's while 'LOOK' explores fashion around the globe.

These programs, produced in high-definition video format, are well-branded, high-quality productions that serve to anchor our center stage line-up. It is important to note that these are not travel programs – the editorial is clearly about lifestyle interests and adds variety to the Channel. However, in keeping with our model, all of these programs do have commercial product offers associated with them.

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