The
Voyages programming offer includes a balance of travel
and lifestyle programs.
The objective: to cater to the audience’s interest
in specific destinations, as well as lifestyle interests.
Common lifestyle interests associated with travel
include wellness, adventure, gourmet dining, wine,
shopping, romance, and competition (diving, golf,
skiing, etc). This mix of both destination-oriented
(discovery) and lifestyle programs maintains the breadth
required to maintain viewer interest. All programs,
regardless of format, include at least one holiday
package relating to the destination or the lifestyle
interest that is the subject of the program, in keeping
with the philosophy of the Voyages media network.
Voyages
produces programming which not only entertains but
also answers the consumer’s need for information.
The informational aspects of Voyages programming is
critical in supporting our brand’s positioning
as the Trusted Source In Travel. Voyages’ management
believes that those channels that have delivered both
entertainment and information have built leading brands
within the industry.
The
program offer is organized around themes that change
on a monthly cycle basis, serving as a focal point
for the consumer as well as the Channel’s marketing
and communications programs. These themes can be based
on a destination (Caribbean: Islands in the Sun) or
lifestyle category (Top 100 Spa Retreats). As a result,
the Voyages content is wide-ranging, visually stunning,
and relevant to the interests of the audience as well
as to the advertisers that wish to reach them.
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